🎬 Set the scene for conversion and your brand authority.

CREATIG produces brand strategy and creative content that drives revenue.

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Tig Martin, A woman with long blonde hair smiling at the camera in front of a computer monitor displaying a webpage about Pantone colors for the brands she's consulting.

Hi, I’m Tig - brand consultant, creative director, copywriter, and media producer.

Since 2001, I've written and produced campaigns for popular brands and personalities across film, television, publishing, and online.

Today I specialize in brand storytelling, brand photography, and conversion content.

I created The CREATIG Agency to reduce decision fatigue and empower business owners and entrepreneurs gain the brand authority and financial autonomy they crave.

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Can you tell your brand story in a glance?

Because that’s how much you have — about a tenth of a second.

I’m here to prove you can and show you how to tell it more effectively.

I’ve helped hundreds of brands and individuals just like you create emotional trust and demand through brand strategy, creative direction, photography, and content production.

My background in film and corporate marketing makes me a versatile asset when it comes to competitively defining the messaging and conversion strength of your brand.

You can lean on my product positioning experience and editorial strengths to help you leave a positive lasting impression on your desired audience.

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Working closely with best-selling writers, award-winning producers, and Fortune 500 brands taught me that the rules of generating trust to evolve your brand never change.

Here are tools I use to make those rules work in your favor:

  • ✨ Brand/Product Launch Positioning

    ✨ Product Concept Development, Market Research

    ✨ Customer Resource Management (CRM) Systems

    ✨ Lead Generation, Customer Avatars, Conversion, Customer Journey Maps

    ✨ Social Media Branding, Rebranding, Audit & Reconciliation

    ✨ Referral Program Design

  • Can you tell your story in a glance?

    Because that’s how much you have — about a tenth of a second.

    I’m here to prove you can and show you how it will impact every aspect of your business conversion.

    We all make decisions based on emotion, and then we justify our decisions with data. Supercharge your brand conversion rates with impactful images that build the trust you need to create connection.

    Over the past decade, I’ve helped hundreds of brands and individuals just like you create distinction and demand through shoot creative direction and brand photography and video.

    My background in film and corporate marketing makes me a versatile asset when it comes to competitively defining the messaging and visual strength of your brand.

    You can lean on my product positioning editorial perspective to help you build brand trust and leave a positive lasting impression. Find out more about my capabilities, methods, and results, here.

    Whatever your product, service, or occasion may be, my goal is to help you capture it in the most appealing natural light.

    🎥 As Creative Director, I design, execute, and manage the strategy behind creative production, working both solo, and alongside other creative partners, depending on the scope and scale of your project.🕯️We can pare it down for an exclusive, intimate setting…

    Or pitch a big tent. 🎪

  • 🚀 Brand/Product Launch Positioning

    👩🏼‍🔬 Product Concept Development, Market Research

    👩‍💻 Copywriting (Conversion) Website Copy, Landing Pages, Sales Pages, Sales Emails, Ads, VSLS, Press Releases, Product Descriptions

    📚 Content Writing (Awareness) Blog Posts, Captions, Video Scripts, Newsletters, EBooks, SEO Articles, Branded Entertainment, About Pages, Corporate Team Bios

    📬 Print Media Brochures, Flyers, Postcard Mailers, Corporate Identity

    📺 Broadcast/Digital Media Commercial Scripts, Radio Promos, OTT with External Agency Partners

    🤳🏼 Social Media Branding, Rebranding, Audit & Reconciliation

  • ✨ Creative Project Management

    ✨ Content & Media Production Coordination

    ✨ Business Operations/Team Coaching Roles & Responsibilities, Team Building

    ✨ Process Streamlining Digital Systems & Workflows, Organizational Effectiveness

    ✨ Elite Event Coordination, Corporate Summit Management

    ✨ Trade Shows, Interactive Experiences, Display, Signage & Collateral

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RULE # 1

If you want to truly engage your target demographic, despite the constantly shifting landscape, cultivating trust starts with aspirationally, then practically, defining your image.


This is the THROUGHLINE most businesses overlook when designing their creative for a competitive edge.

Succeed in emotionally convincing your target of your value first. Show, then tell.

Branded visuals prime your potential clients to engage with your brand, directly impacting revenue conversion.

You’re cautious, right? You don’t plop down your hard-earned resources for fly-by-night proposals with fine print that hasn’t been reviewed... No buyer’s remorse for you!

(P.s. If you’re the kind of ethical business owner who delivers on your promises to your clients and customers, then we’ll be a good fit.)

The marketing lifecycle of creating brand legacy begins with culture = ethos, aspirationally, then executes and accounts for that projection, in reality.

When you do, you create an exchange of satisfaction, and your reputation grows. Once you’ve structured this, you can showcase it — and then broadcast for broader returns.

If your mind is echoing the famous line from the film Jerry McGuire: (“Show me the money.”), then you’re already halfway there —because you know the response to that line is: “Help me, help you.”

Let me help you learn how to get your target audience to show you the money by positioning and syndicating your story from a place of authenticity that creates a connection.

With my help, you’ll get recommended by the tribe and client list you’ve been dreaming of.

BRAND CONSULTING SERVICES

CONSULTING

Strategy Session

A dedicated, one-on-one, 90 minute strategy call/rapid-fire audit packed with high-level recommendations and clear next steps on how to accomplish your desires for your brand.  

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BRAND STRATEGY

Strategy Creative Direction

Designing a clear path forward for your tactical branding timeline, budget, and deliverables (ROI) to save you time and money down the road.

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BRAND MANAGEMENT

Creative Projects

Tactical execution/maintenance of your brand strategy, which may include project management, on-site/remote creative direction, production and reporting.

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CREATIVE STRATEGY

Brand Image

As Creative Director, I design, execute, and manage the strategy behind creative production, both solo, and alongside other creative partners.

The CREATIG Agency

Creative Direction
& Media Production

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MEDIA COACHING

On Camera & Live Presentations

Evaluation and training on how to ensure you receive the engagement and response action you desire to gain from your public speaking, on-camera delivery and verbal communication.

CREATIVE DIRECTION

Media Production

As Creative Director, I design, execute, and manage on-brand creative production individually and coordinate alongside other creatives partners. This often includes shoot stying and on-site coordination, location scouting, staging and delivery.


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CONTENT PRODUCTION

Creative

Digital asset production, content writing (awareness), copy writing (conversion), broadcast/digital media commercials, scripts, social media branding, rebranding, audit & reconciliation, corporate identity.

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BRAND VISUALS & MEDIA

Brand Photography & Social Video

Team photos, bio portraits (artists, authors & personalities), commercial, editorial, product, online course visuals.

CONTENT CAPABILITIES

Brand/Product Launch Positioning

Product Concept Development, Market Research

Copy Writing (Conversion) Website Copy, Landing Pages, Sales Pages, Sales Emails, Ads, VSLS, Press Releases, Product Descriptions

Content Writing (Awareness) Blog Posts, Captions, Video Scripts, Newsletters, EBooks, SEO Articles, Branded Entertainment, About Pages, Corporate Team Bios

Print Media Brochures, Flyers, Postcard Mailers, Corporate Identity

Broadcast/Digital Media Commercial Scripts, Radio Promos, OTT with External Agency Partners

Social Media Branding, Rebranding, Audit & Reconciliation

Need help figuring out
what you need for your project?

REQUEST A FREE DISCOVERY CALL

Brand Photography Packages

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Foundation

  • Personal Branding Launch or Update

    This is the dynamic, professional, signature profile image, author portrait, or podcast guest headshot you are looking for to make your mark.

    Revamp your image with this strong set of editorial images that truly showcase what you want them to convey.

    SILVER PACKAGE

    • 2 Hours of Photography
    • 30 Hi-Resolution, Edited Images
    • Location Scouting/Staging, Style
    • Online password-protected gallery (1 year)
    • Style and Location Consult

    1700 USD total

    During our strategic planning session, we will discuss the fine points of your comforts and dislikes in order to ensure you look and feel your best and it shows in what we capture.

    *Optionally includes BTS and a :30 second 4k video clip of your shoot.

    I’m often asked to provide social templates and graphics for brochures and ads, as well as billboard commercial release options that can be provided for a special add-on rate with this package purchase.

  • Preproduction Timeline - 1 Day

    Prior to Your Session

    You’ll confirm any hair, make-up, & styling, and confirm the shoot location(s) no later than one week before your session.

    Day of Session

    I always do my best to ensure you’ll have a great time during your session.

    I’ll direct you on how to pose and ensure you get the best images possible to make your final selections from. We’ll take a mix of editorial, headshot, 3/4 body, and full-length shots that showcase what you want to convey.

    Proofing & Retouching

    Within 3 weeks after your photo shoot, I’ll set up an in-person or digital viewing session with you to look at your color-corrected proofs. This is the time when you will select your images and provide any specific editing requests for the processing of your final edits.

    Delivery

    The entire process usually takes 4-6 weeks for you to have your images in hand. While packages do come with a specific number of images, you always have the option to purchase additional images if you so desire. Your session comes complete with both web and full-size resolution images for your ease of use provided via a beautiful online digital gallery with 1 year of storage from the date of your photography session.

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Quick Start (Best-seller)

  • Professional First Impressions

    This package is perfect for those who don't have a large budget for a brand just yet, but need to kickstart their exposure with a strong gallery of branded images to use to introduce their brand.


    GOLD PACKAGE


    • 4 Hours of Photography
    • 50 Hi-Resolution, Edited Images
    • Location Scouting/Staging, Style Consult
    • Online password-protected gallery (1 year)

    2400 USD total

    During our strategic planning session, we'll explore your brand vision and define the client and or customer conversions you want these images to help you achieve.

    *Optionally includes BTS and a :30 second 4k video clip of your shoot. Additional clips of your team can also be provided for your use on your socials and website at a special add-on rate with this package purchase.

  • Preproduction Timeline - 1 Week

    Preproduction Timeline | 6-8 Weeks

    Prior to Your Session

    You’ll confirm any hair, make-up, & styling, and confirm the shoot location(s) no later than one week before your session.

    Day of Session

    I always do my best to ensure you’ll have a great time during your session.

    I’ll direct you on how to pose and ensure you get the best images possible to make your final selections from. We’ll take a mix of editorial, headshot, 3/4 body, and full-length shots that showcase what you want to convey.

    Proofing & Retouching

    Within 3 weeks after your photo shoot, I’ll set up an in-person or digital viewing session with you to look at your color-corrected proofs. This is the time when you will select your images and provide any specific editing requests for the processing of your final edits.

    Delivery

    The entire process usually takes 4-6 weeks for you to have your images in hand. While packages do come with a specific number of images, you always have the option to purchase additional images if you so desire. Your session comes complete with both web and full-size resolution images for your ease of use provided via a beautiful online digital gallery with 1 year of storage from the date of your photography session.

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Full Service

  • Brand Lifestyle & Marketing Image Library

    For established businesses with a clear agenda ready to capture and convert their well-defined desired audience.

    This package will power-up your brand with a custom-made image library for your growing online presence. During our strategic planning session, we'll dig into your brand vision to discover image opportunities that will create desire and distinction for your brand.

    DIAMOND PACKAGE

    6 Hours of Photography
    • 100 Hi-Resolution, Edited Images + Video*
    • Location Scouting/Staging, Style Consult
    • Online password-protected gallery (1 year)

    4500 USD total

    *BTS two (2 count) :30 second 4k video clips of your shoot and team can also be provided for your use on your socials and website if you so desire.

  • Preproduction Timeline | 6-8 Weeks

    Prior to Your Session

    You’ll confirm any hair, make-up, & styling, and confirm the shoot location(s) no later than one week before your session.

    Day of Session

    I always do my best to ensure you’ll have a great time during your session.

    I’ll direct you on how to pose and ensure you get the best images possible to make your final selections from. We’ll take a mix of editorial, headshot, 3/4 body, and full-length shots that showcase what you want to convey.

    Proofing & Retouching

    Within 3 weeks after your photo shoot, I’ll set up an in-person or digital viewing session with you to look at your color-corrected proofs.

    This is the time when you will select your images and provide any specific editing requests for the processing of your final edits.

    Delivery

    The entire process usually takes 4-6 weeks for you to have your images in hand. While packages do come with a specific number of images, you always have the option to purchase additional images if you so desire. Your session comes complete with both web and full-size resolution images for your ease of use provided via a beautiful online digital gallery with 1 year of storage from the date of your photography session.

Photo Session FAQs

  • All sessions receive a wardrobe and location consultation and a finished format discussion so that I can ensure you receive polished finished images that suit your personal and professional needs.

    Think of these images as an important investment in your brand. *Please ask about my subscription packages which are a great idea if you offer collections and new product launches throughout the year.

    Before your session, I will schedule a meeting to discuss your vision and guide you with location options, wardrobe styling, and format ideas. This is the best time for you to share any specifics and format sizes you will be using the finished images for, such as:

    Websites

    Social Media

    Print Collateral

    Outdoor/Billboard

    *Release usage will be discussed at this time so that you receive everything you need in the right format.


    All of the above will be added to your consultation brief. You’ll confirm any hair, make-up, & styling, and verify the shoot location(s) no later than to one week before your session.

  • I always do my best to be sure you have a great time during your shoot. I’ll direct you on how to pose and ensure you get the best images possible to make your final selections from. We’ll take a mix of editorial, headshot, 3/4 body, and length shots that showcase what you want to convey.


  • Proofing & Retouching

    Within 3 weeks after your photoshoot, I will set up an in-person or digital viewing session with you to look at your color-corrected proofs. This is the time when you will select your images and provide any specific editing requests for the processing of your final edits.

    Delivery

    The entire process usually takes 4-6 weeks for you to have your images in hand. While packages do come with a specific number of images, you always have the option to purchase additional images if you so desire. The amount of images impacts turnaround time, depending. Your session comes complete with both web and full-size resolution images for your ease of use provided via a beautiful online digital gallery with 1 year of storage from the date of your photography session.